When the internet first started the only ones who could design and create, pages were programmers and professional designers. Things have changed considerably. Just because small businesses have the means to do things internally, however, does not mean that they should. There are specific things that your website must contain to increase traffic flow, and those are the tools that will increase your search engine ranking. How many times have you done an organic search and ever flipped to page two? Likely, if you aren’t found on page one, you will not be found at all. That is what makes it so imperative that your webpages contain all the right ingredients./p>
A key component to your website ranking is the content that it contains. Search engines categorize your site according to things called keywords and key phrases, but those are not the only resources that you have. As the internet began to evolve, many SEO experts were using words by stuffing them into pages to trigger search engines, but what that was really doing was destroying the integrity of the site itself. Things are beginning to change and what developers and designers are now beginning to realize is that if the content isn’t rich with information, or value-added, it does nothing for the traffic flow or optimization of your website. Content is about more than words; it is about using all tools in the industry
At Web Portal India we stay ahead of trends in the industry by spotting ways to increase your ranking by using a combination of content tools such as meta description, image tags, link building, long and short tailed keyword phrases and richness of content. After all, if the content that you put out there for potential consumers isn’t something that they find of value, they will likely not return. Repeat traffic flow is a huge component to your ranking, so if you put out a content product that makes them want to see your site, again and again, you are working on two fronts./p>
If you content is something spectacular, not only are you driving the same consumers to your webpage, you are more likely to have them share your posts and content across social media pages. Not only increasing traffic flow, that will also increase your overall search engine ranking. You can begin to see why content is such an important component to your website and one that is often underestimated and under built into webpages./p>
At Web Portal India we have a team of expert writers who can target your specific industry. Well versed in subjects across every spectrum, they can create compelling copy and content to engage your reader, impress them and have them returning for more. By adding links to social media pages, you can post your content, share it and have people sign up to follow your newest and greatest content posts. Always staying atop of industry trends, we keep you one step ahead of your competition.
Web Portal India is a full-service website design service that is a jack of all trades. Specializing in increasing traffic flow, creating an excellent online reputation and being your portal to the world, we understand the complexity of search engine categorization and how to devise and maintain the most efficient and effective website for your individual needs.